Phone typing text message on screen art3/16/2024 They also will cause the file size to exceed the recommended 300 KB, and carriers will reject the message if the image is too large. Larger, high-resolution images will not be as easily viewed on a mobile device. Too tall of an image can push your copy “below the fold”. Keep in mind the dimensions of your image relative to any text. However, you can use other ratios, such as a square, while staying within these dimension constraints. This ratio (9:16) is a portrait ratio and is optimized for viewability on mobile screens. The image used should not be wider than 640 pixels and no taller than 1,138 pixels. Image resolution should be less than 640 pixels wide Unfortunately, not all devices you are sending to will support all the newer formats, and the goal is to always maximize deliverability.įor images, we recommend using JPG or GIF, but only use GIF when sending animated images. MMS supports many image file formats, but we recommend staying with a more standard and common format. MMS is better for longer or more complex messages like images, videos or audio clips.īoth MMS and SMS messages can include URLs in the message content.Īnd, MMS messages are typically 3x the cost of an SMS message. SMS is best for short messages such as reminders, notifications, and promotional offers. The choice of whether to use a text SMS message or a picture MMS message depends on what you want to send. Although on the recipients device they may appear as a single message. Content greater than 160 characters are split into multiple messages. Here is a summary of the key differences between SMS and MMS: Key differencesĬost and some devices may not support MMS.ġ60 characters per-message segment. We recommend using MMS when warming up your SMS numbers. For the purpose of MMS text message marketing where hundreds or thousands of messages may be sent, we’re limiting our discussion to images. What is a MMS text message?Īs defined by Wikipedia, a Multimedia Messaging Service (MMS) is a standard way to send messages that include multimedia content to and from a mobile phone over a cellular network.Įxamples include: images, video, JSON and more. The following are some tips and recommendations to get the most out of your MMS marketing messages. There are important considerations for the type of image and implications surrounding delivery.Ĭheck out our eight tips to write a text message that won’t get ignored. Plus, using MMS can also help avoid carrier violations!īut, as great as it sounds, it’s not as simple as just picking an image and sending it. It is often said: “A picture is worth a thousand words,” which can help you communicate more than the typical character limit for a standard text message. Using images in your text messages (otherwise known as MMS marketing) is a great way to convey brand identity and other important content in your text message marketing.
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